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Google Keyword Planner is a free tool provided by Google Ads to help businesses and marketers research and analyze keywords for search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. It allows users to find new keywords, get search volume and forecasts, and plan campaigns for their businesses. In this article, we will discuss what Google Keyword Planner is, how it works, and how to use it for free.
What is Google Keyword Planner?
Google Keyword Planner is a free tool that helps businesses and marketers research and analyze keywords for their SEO and PPC campaigns. It is a powerful tool that allows users to find new keywords and get search volume and forecasts for those keywords, as well as plan campaigns for their businesses. Google Keyword Planner can be accessed through Google Ads and is available to anyone with a Google Ads account.
How does Google Keyword Planner work?
Google Keyword Planner works by allowing users to enter a list of keywords related to their business or website. The tool then provides a list of related keywords along with metrics such as search volume, competition, and estimated cost per click (CPC). This data helps users to identify high-volume, low-competition keywords that they can use to optimize their website or create targeted PPC campaigns.
In addition to providing keyword ideas, Google Keyword Planner also allows users to analyze the performance of their existing keyword strategy. Users can enter their website or landing page and see a list of keywords that Google thinks are relevant to their business. They can then use this information to refine their existing keyword strategy or identify new opportunities for optimization.
How to use Google Keyword Planner for free?
To use Google Keyword Planner for free, you need to have a Google Ads account. If you do not already have an account, you can sign up for one for free. Once you have an account, follow these steps to use Google Keyword Planner for free:
Step 1: Log in to your Google Ads account
Log in to your Google Ads account by visiting ads.google.com and entering your login credentials.
Step 2: Navigate to Keyword Planner
Click on the “Tools & Settings” option in the top right corner of your screen and select “Keyword Planner” from the drop-down menu.
Step 3: Choose between two options
Once you are in the Keyword Planner tool, you will see two options: “Find new keywords” and “Get search volume and forecasts”. Choose the option that best suits your needs.
Step 4: Enter your keywords
Enter your keyword or a list of keywords related to your topic or website. If you are using the “Find new keywords” option, you can also enter your landing page or product category to get keyword ideas.
Step 5: Set filters
Set filters for location, language, and date range, if desired. This will help you get more accurate data for your keyword analysis.
Step 6: Get results
Click “Get Results” to see a list of keyword ideas, along with metrics like search volume, competition, and estimated cost per click (CPC). You can also download the results as a CSV file for further analysis.
Conclusion
Google Keyword Planner is a powerful tool that can help businesses and marketers improve their SEO and PPC campaigns by providing valuable insights into keyword trends and performance. By learning how to use it effectively, you can create high-quality content that resonates with your audience and drives more traffic to your website. With the steps outlined in this article, you can use Google Keyword Planner for free and take advantage of its powerful features to improve your online marketing efforts.
Here is a free keyword tool wordstream.
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